As the world becomes more connected, the number of cybersecurity threats to small to medium-sized businesses (SMBs) increases. Connecticut SMBs have become accustomed to protecting themselves from malware and phishing attacks. Unfortunately, cybercriminals are persistent and clever and continue to create new threats as soon as the old ones become less profitable.
So what can the example of those top paid professionals tell you about how to build your own SMB? There are plenty of self-help books out there that draw from top CEO successes, such as The 7 Habits of Highly Effective People or Mastering the Rockefeller Habits. Just about every high-powered CEO from Lee Iacocca to Donald Trump has published a book with the “secrets” to their success. So what can you learn from the top CEOs in CT? Can their examples teach you about business growth? Absolutely!
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The best way to build any business is through networking. Talking to your peers and members of your community about common interests and business challenges also is a great way to make new connections and spread the word about your business. It’s the same idea that makes social media such a valuable marketing tool. You get to share your concerns and what you know with other interested parties and the word just spreads. That’s why local area meetups have become an increasingly important tool for small business owners in CT.Read More >
How much time do your employees waste surfing the web? Workstations have become an essential tool in the workplace and while computers promote new levels of productivity, they also can be a source of endless distraction for employees. While workers need to use computers to enter data, generate reports, create invoices, and for a host of other functions, employees also use their workstations for online shopping, checking their personal email and looking at Facebook. With the benefits of internet access, there is also the downside of employees wasting company time online. Your challenge is to find the best way to police employee web access without undermining productivity.Read More >
One of the advantages of being a small business is the ability to rapidly adapt to changing market conditions. Unlike lumbering corporations, small businesses can be more nimble in their business practices, which makes it easier to assess and try new things. That’s why small- to medium-sized businesses (SMBs) tend to be early adopters of emerging technology.Read More >
Are you reading this on your smartphone or tablet? One thing that I know for certain is that I view a majority of emails, blog posts, and reports on my smartphone. The amount that I do this surprises me, as I once believed the screen was too small and the notion of conducting business on, well, a display the equivalent of a business card seemed impossible. It's not. I do it every day, and I'm sure you do, too.
Did you know that by 2014 there will be more mobile web surfers than stationary ones? That means more prospects are accessing your business website more through their smart phones, tablets or other mobile devices than with a laptop or PC. If you thought you had time to make the switch closer to 2014, you may want to reconsider in light of new research. A recent study revealed that around 40% of prospects move on to a competitor if they have a poor mobile experience. How prepared is your business for this change? Well, if you are just starting out, the following checklist will help.